Best call tracking software will be described in this post. To create leads from numerous sources, businesses use a variety of marketing methods. Business websites, keyword searches, media marketing campaigns, and email campaigns can all be used as sources.
These sources certainly provide leads for businesses, but it’s tough to determine where they come from.
Call tracking software comes in handy in this situation. It is in charge of tracking your consumers’ full journey from the point of origin to the point of contact with your company. This type of data is critical for fine-tuning your marketing plan and improving your sales.
There are several options for the best call tracking software on the market. Using its complex features, each one has its own method of tracking calls.
Now, let’s take a glimpse at some of the most effective call tracking software for your company.
Top 15 Best Call Tracking Software to consider in 2023
Top 15 Best Call Tracking Software to consider are explained here.
What is Call Tracking Software and How Does It Work?
Call tracking software is a component of your cloud-based phone system that keeps track of all inbound and outbound calls. All of those calls are typically handled by a company’s sales force or call centre team.
The basic goal of call tracking software is to determine where leads are coming from. Ad campaigns, email campaigns, channels, and keywords can all produce leads.
Call tracking software, in general, generates a unique phone number that is associated with a specific advertising or marketing campaign.
Artificial intelligence is now used in call tracking to save intelligent recordings of sales discussions and to suggest key areas of the conversation for later study.
What is the process of using call tracking software?
The working premise of call tracking software is pretty basic. Each marketing campaign created by a company’s marketing and sales staff is first assigned a unique tracking phone number by the software.
This campaign can be conducted both online and offline. Following that, each of these tracking numbers is routed to your main business phone number.
Your customer service team uses the company’s main business number to answer and address every phone call received through tracking numbers. Finally, a call tracking system offers campaign data to agents.
Free Call Tracking Software Comes in a Variety of Forms:
Call tracking software, whether paid or free, can be divided into two types:
- Call tracking software for inbound calls
- Call tracking software for outbound calls
What is call tracking software for inbound calls?
An inbound call tracking software solution keeps track of incoming calls, caller prospects, and call sources, and records them for analysis and report generation.
Businesses can produce up to 800 numbers to advertise in various locations [for a fee or for free]. Depending on the call sources [specified number], the callers can be easily separated and traced.
IVR and call routing are included in the software to give users a better user experience and businesses granular data to evaluate and design strategies.
Depending on the service provider, inbound call tracking software has different functions.
What is call tracking software for outbound calls?
Inbound call tracking software allows users to make and record calls as well as customer prospects straight through the platform. It’s utilised to contact leads and existing clients in order to generate sales possibilities.
This software provides a lot of capabilities to fulfil the needs of the outbound call business, and more are being introduced all the time. The characteristics differ from one piece of software to the next.
What are the advantages of call tracking software?
For any sales or marketing team, call tracking software is a must-have feature. It provides useful data that helps you determine your product’s market position.
Take a look at the following advantages to see how these softwares might help your company.
1. Generating and converting leads is the first step.
Call tracking’s major goal is to increase the generation and retention of potential leads. Lead is a crucial component of a company’s revenue growth. Agents can use call tracking technologies to determine the actual source of a call.
The source could be a website, commercials, a billboard campaign, or something else entirely. This allows you to see the results of your marketing campaign and adjust and detail them as necessary.
2. Improve the performance of well-known sources
Another advantage of call tracking software is that it allows you to prioritise high-performing ads while fading out those that aren’t.
As an example, as explained in the preceding advantage, you may use phone tracking software to determine which advertising are performing as expected and which are not.
3. Data campaign insights
It is critical to have knowledge of your company’s marketing approach. It facilitates in the navigation of strategic strategies as well as the planning of subsequent operations.
Call tracking software may provide you with a variety of data and matrices, including call origin, caller location, call recording, source, landing page, parameters, and more.
The amount of data you have will determine the success of your digital marketing.
By having a greater insight of campaign performance, you can better address consumer needs and agent training requirements.
4. Keep track of your return on investment
The importance of tracking the return on investment of marketing programmes cannot be overstated. If the cost of the campaign outweighs the benefit, it is not a viable alternative. So that companies may figure out what is best for them.
Agents can use call tracking software to learn more about the return on investment. Furthermore, the rise in ROI is directly proportional to the level of customer care provided by your agents.
If you employ call tracking software, you can also quickly track missed calls and follow up on those leads during business hours.
5. Enhance the consumer experience
Customers should always be the first focus in the corporate world. A business’s different marketing strategies are an effort to please customers and provide the best services available.
The first step toward providing appropriate customer service is to invest in a dedicated company phone system.
Using call tracking software, agents will have access to crucial information such as call intent, customer phone number, customer origin, and so on.
This information can be used to design a tailored plan for a specific set of clients in order to improve their experience.
6. Marketing strategy optimization
Businesses can use call tracking to evaluate marketing campaigns and operations. Tracking only the online conversion processes will only give you half of the picture.
The other half comes from tracking offline conversion procedures, which let your customers and marketing team figure out which advertising are creating actionable interest among your target customers.
By analysing the performance of all campaigns and having a complete grasp of the marketing plan, you will be able to optimise the market approach.
This also ensures that you are not wasting money on campaigns that aren’t working. Finally, the more data you collect, the more you can optimise your marketing plan.
7. Marketing insights analysis
Businesses can use call tracking software to collect data such as call origin, caller location, call recording, source, landing page, parameters, and more.
The real benefit of employing call tracking software is that it allows you to obtain critical data that would otherwise be missed by a basic lead form. Customers’ interests, FAQs, problem areas, extra contacts, session data, and so on are all included in this data.
Phone scripts and marketing campaigns can be changed by the marketing and sales department to match what your customers want.
8. Increased team collaboration
While it’s vital to align your techniques with your customers’ needs, this isn’t only the duty of the marketing department. Internally, your team must be in sync as well, which is something that tracking may help with.
Teams from various departments must communicate data and insights with one another for better performance using call tracking software capabilities in order to create a cohesive brand experience that appeals to your target audience.
Here is our best call tracking software list, along with their specialties, before we get started with our recommendations for the best paid and free call tracking software and its features.
RingDNA is the best option for AI-driven real-time analytics, call monitoring, recording, and training libraries.
Hubspot’s call tracking capability is available across its CRM and Sales suites. It’s a feature-rich sales, marketing, customer support, and content management software. Also check account receivable software
It allows you to track and analyse calls as well as make calls without picking up the phone directly from your browser. You can connect with a prospect via VoIP phone or your desk phone with only one click.
It has call attributions, transcripts, and the ability to track call follow-up calls, among other things.
- Social Media Collaboration • Mobile User Support • Case Management • Email Marketing And Marketing ROI Analytics • Activity/Task And Lead Management • Forecasting And Reporting • Desktop Integration • Opportunity And Pipeline Management • ABM Tool And Automation • Dynamic Personalization • Omni-Channel Marketing Automation • Multiple Third-Party Integration • Sandbox And Adaptive Testing • Predictive Lead Scoring • Behavioral Event Triggers ABM Tool And Automation • Dynamic Personalization • Omni-Channel Marketing Automation • Multiple Third-
Price: Starting at $45 USD.
Automated call transcripts, call customisation, and outcome attributions are some of the company’s most well-known features.
CallRail is a call tracking and marketing software that gives you a lot of information about incoming calls and prospect positioning. It analyses patterns and determines which channels and campaigns generate the most leads using email, phone logs, and caller ID databases.
It integrates call tracking campaigns from Google Analytics and AdWords to create an extremely detailed picture of caller history.
It includes a mobile app, voicemail transcription, and SMS messaging, as well as call routing and whisper messages, which enable consumers to return calls and listen to messages from anywhere.
Features of CallRail include: • Performance and Intelligence • Advanced Reporting • Call Recording and Data • Conversation Intelligence • Privacy, Security, and Compliance • IVR and Geo-Routing • Call Scheduling • Multi-channel Call Attribution • Visitor and Keyword Tracking • Dynamic Number Insertion
Starting at USD 45, there are a variety of options to choose from.
Detailed caller information databases and third-party integrations are the company’s most well-known features.
Salesloft is a free call tracking software that creates playbooks and coaching materials for new recruits and interns using a knowledge base from experts or past employees.
It has trustworthy analytics that show open rates to examine opened emails, link rates to demonstrate which email links are effective, and attachment activity to track the rate at which email attachments are downloaded and opened. Teams utilise these KPIs to analyse and develop new revenue-generating initiatives.
Basic calling capabilities such as call recording, location generation, click-to-call, and call kinds are used to make simple calls with a single click using local area codes to enhance answered call rates and even record them for training and quality control.
Machine learning, workflow management, CRM connection, email tracking and automation, attachment activity, link activity, email scheduling, and so on are some of the major features.
Workflow Management • CRM Integration • Email Tracking and Automation • Email Scheduling and Categorization • Templates and Notifications • Email Platform Integration • Attachment Activity • Open Rates • Link Activity • Automated Emails
Pricing: Contact us for a personalised estimate.
Click-to-call, automated emails, pre-built templates, and email tracking and automation are among the company’s most well-known features.
Invoca’s AI-powered call tracking and analytics solution is popular among marketers. It provides real-time call and conversation metrics.
It focuses on improving Google and Facebook marketing projects’ return on investment (ROI). Some of its sophisticated call tracking features include call recording, conversion tracking, call routing, campaign and keyword tracking, and IVR tools.
Invoca’s most notable feature is real-time business intelligence analysis. It provides caller data to agents in order to boost conversion rates, as well as real-time automated actions.
- Dynamic data-driven call routing • Custom digital data capture • Advanced report access • White globe onboarding • Call fraud and robodialier protection • Dynamic number insertion • Offline conversion and revenue report • Unanswered call and voicemail detection • No-code IVR builder
Contact us for a quote.
AI-driven real-time analytics and IVR speech recognition capabilities are the company’s most well-known products.
RingCentral MVP is a well-known provider of call tracking software as well as solutions for off-site business collaboration. It consistently receives high ratings and offers a choice of budget-friendly solutions.
RingCentral MVP is a cloud-based communication platform that may be used for phone calls, messaging, and other tasks. Its cloud-based architecture makes it simple to use on both desktop and mobile devices.
It provides a number of administration tools and enables for flexible access control for a range of users. Automated call recording, voicemail forwarding, and multi-level IVR voice recognition are among the features. It also includes a versatile API that may be customised.
- Desk-to-Desk Calls • Automated Attendants • Software Pairing • Cross-Platform Sharing • Workflow Management • Performance Management • Quality Management • 300+ Third-party Integrations • Click-to-Call • Advanced IVR With Visualflow Designer • ACD With Skills-based Routing
The price ranges from USD 19.99 to USD 29.99.
Multi-level IVR, automated call recording, & voice mail forwarding are some of the company’s most well-known features.
Outreach is a sales performance platform supplier that is one of the largest and fastest-growing in the industry. It is now the only solution provider to make Forbes’ Cloud 100 list.
It’s the only platform that brings revenue intelligence, sales engagement, and conversation intelligence together in one place. Also check ERP Software
It provides call capabilities such as click-to-call, any-device calls, call recording, and a location generator, which improves the success rate of answered phone calls with local area codes.
Email tracking and automation, email classification and platform connection, automated emails and scheduling, API integration to external systems, Templets, daily call summary, prospect data recording, link activity, and more are some of the significant features.
Email Tracking and Automation • Email Categorization and Platform Integration • Automated Emails and Scheduling • Prospect Data • Sort Prospects • Templates and Notification • Click-to-Call • Link Activity • Machine Learning • Open Rates • API Integration To External Systems
Request an estimate for pricing.
Content import, pre-built templates, content storage, open rates, and click-to-call are the most well-known features.
With AI-driven call tracking features, CallTrackingMetrics is a conversation analytics platform and all-in-one call tracking that increases contact centre automation.
CTM includes several advanced features as well as direct interfaces with HubSpot, Salesforce, Zendesk, and Shopify. At various tiers of service, predictive calling, text messaging support, call tracking, text messaging support, and an open customisable API are all offered.
Features of CallTrackingMetrics
- Live performance reporting [agents and contact centre] • Dedicated account manager
- Outbound call automation with a smart dialer
- Integration with third-party software (Zendesk, Salesforce, Microsoft Dynamics, etc.)
- Premium client support • Enhanced security for HIPPA/GDPR compliance
- IVR • Local and Toll-Free Numbers • Port Existing Numbers • Geo-Routing • Multi-Channel Call Attribution • Performance and Reliability
Price ranges from USD 39 to USD 59.
Call tracking intelligence and third-party integrations are two of the company’s most well-known features.
CloudTalk is a web-based content centre management platform with a feature set that includes comprehensive call tracking. Its purpose is to assist a corporation in providing personalised customer service. It uses a variety of methods to keep track of interaction histories. It is in charge of managing inbound and outbound call traffic.
CloudTalk offers a number of advanced call tracking features. Agent availability and abilities, customer preferences, and call destination can all influence how calls are routed.
The technology collects precise statistics and displays consumer information cards to agents during phone calls.
- Custom Onboarding • Enterprise-level Security • Developer Support • SLA • Custom Reporting • Speech-to-Text • SQL Exporter • Call Monitoring [Whispering and Barging] • CloudTalk Features
- Dialers (predictive, powerful, and intelligent)
- More than 35 third-party integrations [HubSpot, Zendesk, Salesforce, and others]
- Client Dashboard in Real Time • Open API • Workflow Automation
Starting at USD $20, the price goes up from there.
CRM connectivity and advanced multi-criteria call routing are two of the company’s most well-known features.
ActiveDEMAND is a commercial platform that includes tools for campaign management and reporting. It includes a variety of commercial, marketing, and sales software. Its call tracking software comes with a lot of functions.
Call tracking is available through ActiveDEMAND, as well as keyword-based monitoring and analytics. For incoming calls, it develops a caller database and gives caller profiles and caller ID. Calls are also recorded and transcripts are available. It does not allow for direct CRM connectivity.
Features of ActiveDEMAND
- Automated Tasks and Alerts
- Web Analytics and Reporting • Program Management • Data Quality Management • Online Behavior Tracking • Market Lead Database • Dynamic Content • Mobile Optimized • Automated Email Responses • Outbound Call Scheduling
Contact us for a quote.
Call tracking statistics from many channels and smart call routing are two of the company’s most well-known features.
Revenue.io is a free call tracking software that provides real-time coaching and recommendations to teams.
It’s an AI-powered RevOps forum that’s already partnered with AWS, Amazon Business, Fidelity Investments, Cvents, and other notable companies.
Recording prospect data, sorting prospects, automated voice calls, location generator, click-to-call, advanced reporting, and so on are some of the significant features.
- Automated Voicemails and Notes • Daily Summary • Sort Prospects • Information Locator • Click-to-Call • Record Prospect Data • Call Recording • Advanced Reporting • Location Generator • Local Phone Numbers • Revenue.io Features
Get a quote that is tailored to your needs.
Knowledge base, Playbook development, local phone numbers, Geo-routing, and email tracking and automation are among the company’s most well-known services.
DialPad is one of the greatest business phone systems on the market, with one of the most attractive and user-friendly interfaces. To date, it has helped over 62,000 businesses throughout the world. Also check help desk software
Users have given high ratings to basic communication services such as phone calls, video calls, instant messaging, screen sharing, conference calls, and desk-to-desk communications.
Desk-to-desk calls, an information locator, real-time call and meeting transcription, third-party tool integration, real-time analytics and reporting, record prospect data, API and webhook, hold music, and so on are just a few of the prominent features.
- Click-to-Call • Record Prospect Data • 10+ Third-Party Integration [Outreach, Zendesk, Salesforce, etc.] DialPad Features
- 24/7 Phone Support • API and Webhook • Desk-to-Desk Calls • Information Locator • Real-Time Analytics and Reporting • Real-Time Call and Meeting Transcriptions
Starting at $20 per user per month [$15 per user per month if payed annually]
Native VoIP, voice and video conferencing, desk-to-desk conversations, and tenancy flexibility are among its most well-known features.
800 is the most basic call tracking software available, with a simple user interface. In order to identify prospects’ origins and contributing elements, vanity numbers, APIs, and webhooks are essential.
800 utilises multi-channel call attribution to determine which marketing channels are active and effective, dynamic number insertion to count the number of visitors, and visitor and keyword tracking to keep track of campaign data.
Visitor and keyword tracking, dynamic number insertion, geo-routing, advanced reporting, IVR, call scheduling, conversation intelligence, multi-channel call attribution, and so on are some of the significant features.
800 • Call Screening • Voicemail Transcription • Analytics • API and Webhook Access • Voicemail Boxes • Call Recording • Sequential Call Forwarding • Simultaneous Call Forwarding
Starting at $23/month [$19/month on an annual basis]
Toll-free numbers, conversation intelligence, privacy, security, and compliance are among of the company’s most well-known products.
Groove is one of the most popular call tracking and sales engagement software for Salesforce users. It connects over 70k people throughout the world, including companies like Google, Capital One, BBVA, Uber, and Atlassian.
Groove offers a user-friendly design that allows even inexperienced users to pick it up in just a few sessions. It works with most mobile devices, giving consumers more freedom and flexibility.
Content management, workflow management and performance, CRM integration, email tracking and automation, email platform classification, integration, and scheduling are just a few of the notable features.
- CRM Integration / Marketing Automation • Lead Builder • API Integration to External Systems • Multi-device data visualisation • Live-pipeline management • Omni-channel tracking • Location generator • Automated emails and voicemails
Request an estimate for pricing.
CRM connectivity and marketing automation are two of the company’s most well-known features.
Ringba is the best call tracking and analytics software for marketers, call centres, and agencies who need to manage call flow, assign particular insights to campaigns, and boost efficiency with real-time reporting and analytics.
Ringba is ushering in the speech era, pushing the boundaries of innovation, and revolutionising how businesses interact with their customers. It’s well-known for its efficiency, adaptability, and competitive advantage.
Ringba takes a hands-on approach with its consumers, treating them as partners. Anyone who wants it can get live sales and technical support from IT.
Features of Ringba: • Readability and performance • Privacy, security, and compliance
- IVR • Visitor and Keyword Tracking • Multi-Channel Call Attribution • Local and Toll-Free Numbers • Port Existing Numbers • Martech Integrations • Dynamic Number Insertion • Call Data and Recording • Geo-Routing • Advanced Reporting • IVR • Visitor and Keyword Tracking • Multi-Channel Call Attribution
The price ranges from $99 to $199.
The call tracking services offered by RingDNA are meant to give a comprehensive package of sales engagement, performance, and conversation intelligence.
RingDNA provides AI-powered analytics, real-time sales performance assessment, and automated call transcription and analysis.
It allows you to develop training call libraries and receive AI-powered event-based notifications that allow you to respond quickly to issues like rival references or common objections.
RingDNA’s call control and Salesforce CRM connectivity are both excellent, allowing users to reach prospects using local or randomised phone numbers.
- Automated Voicemails and Notes • Daily Summary • Sort Prospects • Information Locator • Click-to-Call • Record Prospect Data • Call Recording • Advanced Reporting • Location Generator • Local Phone Numbers • RingDNA Features
Contact us for a quote.
Call monitoring, recording, and training libraries are among the company’s most well-known AI-powered real-time analytics.