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Would this hideous color keep you from smoking?

We’ve found the grossest animal on the planet: the blobfish. The best laugh on earth: #ChewbaccaMom. And now, we’ve got the ugliest color on earth: Pantone 448 C. More than just being plain hideous to look at, the color is actually sparking quite a bit of conversation.

What are people saying?

Some believe that the color could be used to deter customers from buying cigarettes. An Australian marketing firm is putting Pantone 448 C on boxes of smokes to equate the package with “death” and “tar.”

Prepare your eyes for hideousness:

While the color may be hideous, many think that since high prices and chilling ads haven’t really kept most dedicated smokers from buying packs, Pantone 448 C won’t do much either.

Still, good for greenish-brown for trying to keep everyone healthy!

"Wait, I don’t find it that ugly!"

You’re not alone. Some stylists and color-enthusiasts actually agree with you.

In fact, here are a few instances of when Pantone 448 C was super cute and trendy:

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Would this hideous color keep you from smoking?

Samantha Rhodes

Samantha is a senior at Georgetown studying English and studio art. She has written for USA TODAY College, The Hoya, DC Life Magazine, and Smithsonian, among others, and is the current co-editor-in-chief of Georgetown campus publication Venture Capitol, which covers entrepreneurship and startups in DC. When not reporting or shooting with her Nikon, she's surrounded by books on Greek mythology and neuroscience or listening to tech podcasts on her way to Bikram yoga.

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